The Big C: Content Strategy as a Design Framework
with Rahel Anne Bailie
24thJun '136:30pm
About the event
Content strategy promises – or threatens, depending on one’s perspective – to upend the framework used for development projects. Content becomes the lynch pin around which the rest of the design, technology, and user experience revolve.
Good content is the logical nexus of the user experience; it makes sense to start a project with the content.
Content strategy in design agencies may differ from product content strategies that include documentation, training, and user assistance. Yet both of these practice areas are business-critical and depend on each other in order for the host organization to thrive.
What content is part of a content strategy?: web content, social documentation, user-generated content, web apps, social media, mobile, localized content, delivered across multiple delivery channels.
In a time where organizations are looking at alternative ways of producing, managing, and publishing content that supports users, unique content strategies being demanded - from documentation being produced in wikis, content being delivered by RSS, social documentation, connection to social media, visual tutorials delivered via YouTube, and so on.
What you'll get from the session:
- How to make informed decisions when developing a strategic content plan
- Find techniques to leverage content in compelling ways
- Identify the key deliverables of a content strategy
- How to be a content advocate on a user experience team
More about the speaker(s)
Integrator of content strategy, requirements analysis, information architecture, and content management to increase ROI of product lifecycle content. Aficionado of content structure and standards. Founder of Intentional Design, Fellow of STC. Co-producer of Content Strategy Workshops. Co-author of Content Strategy: Connecting the dots between business, brand, and benefits.
Entry fee
£10 for non-members, £5 for students and free for UPA members. Pay at the door.
Venue
Skyscanner: Quartermile One, 15 Lauriston Pl, Edinburgh EH3 9EN. LATECOMERS CAN NOT BE ADMITTED
CIDS Tools: A new term on the UX block
with Dr Ritch Macefield
23rdJul '136:30pm
About the event
Reviewing and discussing existing interface design tools, Ritch will explore the inefficiencies that exist in today's UX practices and how they can be overcome with Collaborative Interface Design & Specification tools.
- Part one: explains and critically appraises ‘four generations’ of interface design tools;including the definition of a clear framework for understanding and evaluating such tools.
- Part two: discusses the (gross) inefficiencies present in typical UXD practices today, and how these relate to the above generations of interface design tools.
- Part three: explains how the above inefficiencies can be address by using modern CIDS Tools – Collaborative Interface Design & Specification tools.
- Part four: demonstrates how CIDS tools have been used on real large scale projects with blue chip companies.
More about the speaker(s)
Ritch is the director of Ax-Stream – an association of highly qualified and experienced UX experts working across Europe providing approved Axure training and using Axure in leading roles on major projects in blue chip companies.
Entry fee
£10 for non-members, £5 for students and free for UPA members. Pay at the door.
Venue
Skyscanner: Quartermile One, 15 Lauriston Pl, Edinburgh EH3 9EN. LATECOMERS CAN NOT BE ADMITTED
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